Playing The Long Game

I wrote a blog a while back and mentioned the need for clients and candidates to work with a specialist recruiter. I’ve always believed niche and specialist is the way forward but never really been brave enough to be one. I’ve been a recruiter for 17 years and always worked the technology markets, predominantly with Web Developers, but never specialised in a particular technology for any length of time.long-road-478155_1920

Niche recruitment agencies & consultants have a clear advantage over general recruitment agencies.

They specialise, don’t try to cater to everyone and know their market, which is why I believe they deliver superior service to clients & candidates. I no longer see a benefit of working across a wider market – there may seem to be more opportunities, but the reality is it is much harder to develop specialist knowledge in a large sector and long-term you’ll make fewer placements and add far less value.

I have always liked the security of having lots of clients who needed people and several ‘live vacancies’. The problem was they didn’t become placements. Placements I made were down to graft and luck rather than science or intelligent recruitment. I’d start every assignment from scratch and be working on 7 or 8 different types of roles at one time.

I’m now a specialist, I only work within the Front-end & Javascript technology space. This allows me to really know my market and have my finger on the pulse. But it also means I have had to learn to say NO to new business from other markets, a daunting prospect for a small company. However, it’s been the best decision I ever made and in truth, I should have made it years ago.

Saying no to jobs I could probably fill in favour of new business, lead chasing, endless voicemails and emails nobody replies to sounds crazy but I’m “playing the long game“.

Recruitment these days is more about adding value than ever! I want to add more value to clients and candidates and I want to stay in the industry.

Focusing on a niche market, becoming a specialist, is about delivering the best quality service and adding value, which will lead to loyal customers and repeat business.

It’s a tough call for a small start-up because cash is king but nobody wants to be a flash in the pan either. Russell Clements, ex CEO of Computer Futures tells Roy Ripper in a podcast I listen to that all good recruiters should “Know their market” “Be an expert” and to “Be famous for something“. Intellectual curiosity makes a different!!

I love that I’m no longer purely motivated by filling vacancies. I’m more interested in building long term relationships with clients and candidates. Repeat business is what drives me and this suits my motivations and skill-set far better too!

Recruitment success is less about what we provide and much more about how we provide it. Finding a recruiter in London is easy, but finding an experienced professional who cares, who listens and someone you can trust is a little more difficult.

If you have any questions whatsoever, I’ll answer them openly and honestly without hesitation.

Give me a call.

Hopefully, talk soon,
Jordan – 07858 973 473

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